#42: WTFlour: a gluten-free flour company, with Danielle MacKenzie

What The Flour came into being when a busy mom of three wanted to use another word that also begins with f. Danielle says, "I was at the end of my rope. My son had a host of food intolerances with symptoms from eczema to itchy skin that kept us all up at night." She says that finding alternatives was time-consuming, complicated, and frustrating. Listen to the full story of how she started from scratch and built a Gluten-free brand that is now on grocery store shelves and online!